30 Powerful Words to Describe Company Culture & Build your Brand - Hirebook Do you want to/Are you ready to[insert benefits of your services here]? Synonyms: frugal, economical, sparing, careful, provident, prudent, etc. Usage as a brand word: High is used in a brand name to create the impression that the branded product is superior to competitors in quality and value. Definition: relating to or prompted by instinct; apparently unconscious or automatic or(of a person) doing or being a specified thing apparently naturally or automatically. We've put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. Its an overview of your company and how its different from your competitors. Itll be worth it. With nothing but full smiles and fast service, youll be leaving satisfied. But as many words as there are in the dictionary, coming up with natural, powerful, non-repetitive words and phrases that appeal to your audience is a challenge. You need to choose a word that is memorable, unique, and accurately depicts your brand values. Whether youre using words to get newsletter signups, more visits toyour blog, or to write more compelling website copy,the key is to make them curious enough to take another step. For instance, XYZ is a Product of Master Craftsmanship.. If your brand is more serious and formal, then make sure your business description is crisp and authoritative. Synonym: Affordable synonyms include cheap, low-cost, budget, and fair-priced. People must be able to visualize how yourproduct or serviceswill change their lives for the better. Usage as a brand word: Brand names using authentic win the trust of the consumers by asserting that the product is not counterfeit. For instance, if your brand voice is casual and jokey, use some light-hearted humor in your description. What are brand adjectives? This is an extremely important one if you want to entice searchers to contact or visit you directly from Google Search or Maps. It promises the products ability to competently solve the consumers problems. Grab your notepad and your penor just open up Wordand lets start writing! I ask the students to use only five. Synonym: Synonyms include radical, extreme, fanatical, and reactionary. Why? Hirebook is a performance management tool that helps remote teams link their day to day actions to strategic organizational outcomes. Meaning: Sharp means having a thin edge that can cut or pierce. The Last Queso Stop Before a Bunch of Yoga Studios over the years weve covered every food pun imaginable while never forgetting witty commentary on current events. Get access to guides, webinars, and additional resources. It suggests an improved version of what we have known before, following a comparison of two versions. Here are some adjectives/characteristics to get you started on crafting your brand personality. Synonym: Find is synonymous with discovering, locate, ascertain, and detect. Jot down your favorites and then narrow them down to your top 3-5. How to Define Your Brand's Tone of Voice (+ Template) - Semrush For example, Create Wealth by Investing with Us is promising enough to attract new investors. Your Guide to the Most Powerful Words in Sales and Marketing Synonyms: enjoyable, pleasurable, nice, agreeable, likable, amicable, personable, etc. Definition: giving or ready to give help or useful. We specialize in [service, search term]. The words you use to describe your brand can make or break your business. Product positioning can help you define and differentiate your offering to better appeal to your target audience. This will influence consumer choice in favor of the branded product. Heres how to write one that works for your business. Meaning: Intuitive means possessing or given to insight. How can [business name or product] help you [achieve XYZ?] For [years in business], we have been a local favorite for the best [keywords] in town. Evaluate your site performance, social media presence, and more. Heres an example from Trophy Fitness Uptown on Yelp: At Trophy Fitness Uptown, our mission is to provide our members at all fitness levels with an enjoyable workout experience in a positive, uplifting space. For instance, Contact Us for Quality Authentic Equipment and Parts makes the consumers believe the product quality is as good as that of the original, and therefore worth spending on. Here are some guidelines to write your business description for each social media platform. Usage as a brand word: Loyal is used in brands to win the buyers commitment to always use the branded product. We have been serving the [city, state] for more than [time in business]. For instance, The Most Powerful Detergent in The Market assures the consumers of effectively getting rid of dirt and stains if they buy this branded detergent. Synonym: Synonyms of built are fashion, model, shape, and form. Usage as a brand word: In brands, beautiful is used to provoke consumer admiration, and to create the desire to buy a branded product. When people interact with my content, products, and services, I want them to feel ______. For example, XYZ Cream for a Stunningly Beautiful Look. t is within the reach of a buyer. Include those in the business description to attract your audience and set your business apart from your competitors. 2023 is halfway done so let's get out the dictionary and ditch the words that are . Meaning: Beautiful means having qualities of exciting aesthetic pleasure. How can you grow online through the right marketing words, and which should you avoid? And your business description needs to be an engaging introduction to your brand. Definition: conducive to or characterized by the expression of love or of, characterized by, or suggestive of an idealized view of reality. For example, A Revolutionary New Approach to Marketing creates the impression of a breakthrough among marketers in the face of competition. The first step in this process is to take inventory of your company's main keywords. Keep up with our best marketing tips, trends, and insights. Synonym: Free is synonymous to separate, independent, self-ruling, and autonomous. Definition: free from disturbance; tranquil or not involving war or violence. Lets call this bonus step six because when youre done with your business description, youre still not exactly done. In this blog post, we'll be covering as much as everything for you to craft a beautiful brand personality within the next hour itself. A sense of predictability or set of expectations is the goal here. Quality will never stop being importantto the consumer and addressing it in your marketing and ad copy is essential: Note that these are more broad statements of value to start with. Get five steps to do it right. Synonym: High is synonymous with lofty, towering, tall, and altitudinous. Strong company culture can lead to improved communication, collaboration, wellness, and performance. Synonym: Original is synonymous with initial, pioneer, foremost, and earliest. How To Improve Performance In Your Virtual Office? The product has not been contaminated with other artificial substances not made specifically for human consumption. Meaning: Magnificent means large and impressive in size, extent, conception, or grandeur. Definition: (especially of a system or machine) achieving maximum productivity with minimum wasted effort or expense or (of a person) working in a well-organized and competent way or preventing the wasteful use of a particular resource. This might seem like a nit-picky tip but stick with me. Meaning: Best means the highest ranking in quality within a given category. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. A company description is an overview or summary of a business. Definition: belonging to a hereditary class with high social or political status; aristocratic orhaving or showing fine personal qualities or high moral principles and ideals. Save my name, email, and website in this browser for the next time I comment. Synonym: Hack means the same as manage, handle, negotiate, or cope with a situation. Active voice is when the subject of the sentence completes the action. That means you need to include keywords. Meaning: Create means to bring into existence. [Value statement]. Get found by new customers in the apps they use every day. Definition: absorbed in or involving thought orshowing consideration for the needs of other people orshowing careful consideration or attention. Adjective Words to Describe Brand. Meaning: Flexible means capable of yielding to influence, and ready to adapt to new or changing requirements. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. Synonym: Synonyms include amazing, shocking, startling, and surprising. Find out for yourself! 2) Who is your target customer? Here, Parleys PPM Plumbing includes its name and location, states its services, and shares that it works to deliver results right the first time. Looking for even more inspiration to convey who your business is and what youre about? Then, youll be able to pull out sections or create shorter versions for other social profiles with lower character limits, like Twitter or Instagram. Definition: (of a person or their behavior) using money and other resources carefully and not wastefully or(of livestock or plants) strong and healthy. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. What adjectives would you use to describe your business? Usage as a brand word: Brand names use intuitively to imply a high level of unexplained knowledge used in creating a branded product. Synonyms: tuneful, balanced, cordial, melodious, compatible, peaceful, etc. How to Do a Reverse Image Search on Google? Take this simple example: The laundry was folded and placed in the drawers. Cheers to 40 more years of queso, tacos, beers, and ritas! Definition: causing delight; charming. It combines a companys ideals with the more practical issues of how it actually conducts work. Translate strategy into action for every team with Objectives and Key Results (OKRs). Usage as a brand word: Sharp in brand use implies the ability of the branded product to cut or pierce its way through obstacles while tackling the users problems. Meaning: Instantly means immediately or without any delay. When people can visualize their better situation, the steps to get there become more appealing to them. This is a question that you should ask yourself every day as a business owner or investor. Synonyms: eccentric, peculiar, odd, unconventional, strange, bizarre, weird, etc. Usage as a brand word: Expert is used in a brand to imply that expertise has been put into producing high-quality products that consumers crave for. A purpose driven, unique and captivating brand identity is a core step towards making that a reality. Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. From the above discussion, it has come out clearly that the ability of a business to make consistent sales may heavily depend on the use of powerful brand names. Use these inclusive and creative Father's Day messages for your emails, social posts, SMS marketing, and more. Let me know in the comments! Track fast-paced processes with KPIs to drive performance every single day. Earthy. He helps businesses improve their revenue online. The more they know about your brand, the more seamless their journey will be from browser to customer. Synonyms: lively, spirited, bubbly, buoyant, merry, perky, enthusiastic, vibrant, energetic, zestful, etc. When thinking about my brand, I dont want people to feel ________, ________, or _______. For example, ABC is Your Reliable Hack for All Seasons. We get it right the first time. Integrate them across your channels. Build awareness and grow your brand with display ads. Were always happy to takesign submissionsfrom customers and the internet! Core values can get pretty redundant and generic. Synonyms:lovable,appealing,charming, cute cuddly, sweet, enchanting, bewitching,captivating,engaging,endearing,dear,darling,delightful,etc. Using the right keywords in your YouTube channel business description can also increase your chances of getting found in YouTube search results (and because YouTube is the second-largest search engine in the world, this is very valuable!). Words to describe the glory of Apple | Financial Times Build awareness and credibility, reach the right audiences, and more. Long answer: HELL YES! 5 Words to Describe a Brand - Adweek Heres how they describe their business on their website: Since 1975, El Arroyo has been serving up Tex-Mex with a side of laughs on our famous marquee sign that stands on the corner of West 5th and Campbell in Austin, Texas. Lets rewrite that example in the active voice: Greg folded the laundry and placed it in the drawers. For example, Original KENKI Sports Wear.. Synonyms: liberal, lavish, magnanimous, kind, benevolent, plentiful, abundant, etc. 1. Meaning: Luxurious means characterized by opulence, sumptuousness, or rich abundance. For instance, Guaranteed Flexibility of Use tells the consumer they have the freedom to alter the products working as they wish. Usage as a brand word: Magnificent is used in a brand name to give consumers the impression of unstoppable dominance of the branded product, as compared to its competitors in the market. Usage as a brand word: In brands, the proof is used to convince consumers to buy a branded product by clearing any doubts they may be having. Come on in for some authentic American comfort food. Synonym: Genius synonyms include Brainiac, thinker, wizard, and intellect. Definition: having or showing zeal. Usage as a brand word: Love is used in branding to evoke in consumers positive emotions towards a branded product that may lead to decisions to buy. Try Hirebook for free today to utilize check-ins, 1-on-1s, and OKRs to help your team achieve the next level of success. Subscribe to our mailing list and get interesting stuff and updates to your email inbox. Our knowledgeable training and daycare staff have over 30 years of combined experience in professional dog training, behavioral and basic dog medical care. High-end womens vintage clothing boutique for all occasions. Learn the right local marketing strategies for your business. Are you clear on your brands mission, vision, and values? 1) What are you? [Value statement.]. Free could also be used to mean that the product is available cheaply or at no cost to the consumer. Synonyms: flexible, versatile, cooperative, accommodating, amendable, etc. So it only makes sense that you'd want to find the best words to describe the culture. So 5. [Business name] is a [type of business] in [city, state, neighborhood]. Where should you add your business description? Synonyms: fortunate, blessed, favored, charmed, etc. Heres an example from Trophy Fitness Uptown: Since 2003, Trophy Fitness has been moving fitness forward. Definition: relating to the present or recent times as opposed to the remote past. With the tagline Dont get run over, call Conover, Conover Law Firm takes a client-focused approach and ensures each client fully understands the legal process. So, the use of language and tone of voice are both hugely influential in determining how a brand is perceived by customers. Definition:having or showing a strong desire and determination to succeed or (of a plan or piece of work) intended to satisfy high aspirations and therefore difficult to achieve. Feeling something else? That the price is not beyond the ability of the buyer to pay. Consider the following as a baseline when trying to describe your companys culture: After analyzing your companys mission statement, values, ethics, and work environment, youll have a better understanding of the basis of your company culture. Synonym: Synonyms of love include affection, attachment, fondness, and passion. For example, NHYS is Proof of Quality. Feel free to share them in the comments, email, or Instagram DM! Usage as a brand word: Speed is used in brand names to how fast the product will deliver results in solving consumers problems. Synonym: Safety is synonymous with security, protection, well-being, and welfare. Synonym: Flexible is synonymous to variable, adaptable, modifiable, or adjustable. For instance, Talk to Our Nutrition Experts Today.. Synonym: Loyal is synonymous with faithful, devoted, and staunch. Heres a small excerpt from Parleys PPM on Yelpthey also include their History and Meet the Owner: PPM Plumbing is one of the major cooling, heating and plumbing businesses in Utah County. Let's have a wee chat. Graceful. But we didnt call this your ultimate guide for no reason! Rising or extending upwards a great distance. Amanda Todorovich from Cleveland Clinic shared: "[We have] three words: Useful, helpful, and relevant. Spur action and get noticed with email marketing. 1624 Market StSte 226 PMB 99737Denver, CO 80202-1559 US, 30 Powerful Words to Describe Company Culture: Create your Culture and Build your Brand. But what you really need is a compelling business description that provides any reader with a quick overview of what your business does and what sets it apart from your competitors. Learn about the modern standards of organizational performance. Get the latest marketing tips and actionable insights for your business. Usage as a brand word: Brand names employ find to urge consumers to turn their attention to, adopt, and become users of a branded product. Lets jump in! A business's branding is more important than you might think. Running a sales promotion for a finite period of time is a great way to get people to act. Increase brand engagement with social ads. Usage as a brand word: Create is used in branding to show how fertile, productive, or potent a branded product can become. 50 Most Powerful Brand Words - SEO Sandwitch Culture shapes results across all facets of a company, from how they complete business processes, to how information is shared, to how they plan to grow in the future. A brand name that employs the word "bold" will instill consumer confidence in the product's performance as being unstoppable in meeting the user's needs. But if you are a stand-out business in your industry, niche, or community, try using words like these in your marketing content: Getting tired of using the same words over and over again to convey the positive benefits your business will bring? Excellent and pleasant to look at. Definition: intelligent and well informed. Now heres another business description example for a local chain, Mahoneys Garden: Full service and family-run home and garden center with 7 retail locations in MA since 1959. We are a family business and have been serving the Austin, TX area for more than 20 years. 6. Ideally, your main business description will be longer, and you can use this on your website, and for listings, LinkedIn, and review websites. Synonyms: aristocratic, patrician, high-born, virtuous, good, honorable, upright, decent, moral, ethical, reputable, etc. Synonym: Synonyms to the word bold include words like brave, fearless, courageous, and confident, among others. Definition: inspiring delight, pleasure, or admiration; extremely good; marvelous. . To start defining your tone of voice, come up with adjectives that describe your desired tone. Your Facebook business description shows in the About section of your Facebook business profile and gives visitors a quick overview of your business. We love matching your cut and color to your personality. By creating a brand, you are able to create an identity in the minds of your potential customers.Brand words should be chosen according to the personality of your brand.Here is a list of the top 50 powerful brand words to make your brand successful: Meaning: The word Bold is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. We also offer catering for all occasions. Youll use your business description on your website, on your social media profiles, on review and listings sitesin other words, youll use this description across the internet. Definition: filled with or characterized by a lively energy and excitement or growing luxuriantly or profusely. [Complete Guide 2023], Google Ad Formats Complete Guide [2023], SEMrush Review 2023 Top Features Compared (Honestly), Best Inspirational Quotes For Work Success, What is Influencer Marketing? Synonyms: aspiring, determined, forceful, pushy, enterprising, purposeful, motivated, zealous, etc. For example, Fresh from The Source makes the consumer feel they are getting purity, cleanliness, richness, and optimum nutrition by using the product. Step 1: Identify your audience. A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties . Best Alternative Search Engines Other Than Google, What is Copywriting? The goal of a business description is to introduce any reader to your company-and to do that quickly. Make em known! Definition: able to adjust to new conditions or able to be modified for a new use or purpose. If your social media profiles and listings come up on the search results page as well as your website, thats just more space for your business. Definition: (of a person) mild in temperament or behavior; kind or tender ormoderate in action, effect, or degree; not harsh or severe. Its nice and clear. Meaning: Fresh refers to something new, recent, or modern. Synonyms: honest, moral, ethical, righteous, right-minded, etc. 120 of the Best Words and Phrases for Marketing with Emotion, 11 Reasons Your Google Ads Arent Showing, 21 Facebook Advertising Tips to Try Right Now, 120 of the Best Marketing Words and Phrases, 15 Insanely Effective Sales Promotion Examples, The Comprehensive Guide to Online Advertising Costs, The Last Guide to Account Structure Youll Ever Need, 120 Best Words and Phrases for Marketing with Emotion, The Most Popular Keywords in 100+ Industries, 9 Things We Learned from Analyzing 600+ Google Ads, Always-Updated Online Advertising Benchmarks, 273 (MORE!) Synonyms: organized, methodical, systematic, businesslike, streamlined, etc. Data Security Tips For Businesses To Follow In 2023. Synonyms: contemporary, modern, present-day, etc. The best business description is one that you can adapt slightly for any place you need to quickly introduce your company. Let us work on adjective words describing . Whether you're writing the company description for the biography of your organization's website . There are some staples, like quality and trustthat haveto be woven up through the center of all your contentto build that marketing material bridge from consumer to customer. Synonyms: well informed, learned, well read, educated, erudite, scholarly, cultured, cultivated, enlightened, etc. El Arroyo, for example, is a Mexican restaurant in Austin, TX, best known for its sign with cheeky or fun messages. Definition: not affected by the passage of time or changes in fashion. Spark curiosity. Like Pat Green says, get yourself down to El Arroyo and let yourself go. Feel free to make up words and get playful here. [Business name] is [type of restaurant] in [city, state, neighborhood]. Synonyms: courageous, bold, heroic, daring, plucky, audacious, valiant, etc. Usage as a brand word: As a brand name, genius is used to describe product technology as being superior to that of competing products. Which words best describe what your brand must convey? Meaning: Powerful means having much strength or might. For example, Made of Tough Weatherproof Material gives a sense of security to the consumer by promising lengthy product service under difficult conditions. As a versatile project manager and HR content writer, Michelle develops successful organizational development programs and shares insights with the world at large to facilitate healthy workplace cultures of diversity, inclusivity, and advancement. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle. . Earthy. Be sure to take note of those too and choose words are a great fit for your brand and your business. Because the primary locations for this description will be online, you need to make sure its optimized. Complete Guide [2023], 11 Best Growth Hacking Podcasts To Listen, How To Find And Use The Best Keywords For Amazon PPC, List of 56 Influencer Marketing Platforms. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Your mission statement is a good start, and your brand story is good background. Brand Adjectives | Describe Your Brand In 1 Word UncategorizedDecember 27, 2021.by Mostafa Khamis They always say that the best way for your target is the simple and direct one as well for describing your brand with a few words which are your brand adjectives. Meaning: Means a very smart or brainy person. For example, Good Health is Your Right; Use TRAPO.. Brand: Types of Brands and How to Create a Successful Brand Identity Synonyms: considerate, gracious, altruistic, amiable, amicable, generous, good, etc. When youre looking to describe company culture for your own organization you first need to learn what company culture really is. The aim is to promise consumers a hugely pleasant surprise if they should buy the product. These will be guiding factors in helping solidify your brand personality. Dinas Diner is an American restaurant and diner in Jacksonville, FL. Plus, brand consistency across channels will help make your brand more easily recognizable. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications. You have 750 characters to describe your business on your Google Business Profile. 105 Marketing Buzzwords To Know | Indeed.com Synonym: Synonyms for experts include specialist, consultant, authority, and master, among others. Meaning: Master refers to a person who has a high level of knowledge and skills in a certain field. They also talk about what they value and that they are a family-owned business. Meaning: Means to change or convert something in form, appearance, or usage. For example, We Offer You Razor Sharp Advertising Solutions suggests aggressive and penetrative marketing solutions. Yelp business description example with keywords highlighted. Check out our team at Hirebook, and what we stand for.