Wine has been produced in North Africa since the Phoenicians colonized its coasts over 2.500 ago. But what about the beverages? We need to know your location so that we can provide you with the best results. With his rich culinary background and deep understanding of online marketing strategies, Andrea helps restaurants and cafes worldwide elevate their online presence and increase, 12 Yeneda St., Balwyn North, 3104 Melbourne, Victoria, Australia, Via Pietro Calvi n. 9, 20129 Milano, Italia, Jl. Youll find some licensed liquor stores and two specialist wine merchants in the Newtown district. 6. They also tend to be the most popular drinks in Morocco. How will macroeconomic context and shifting cultural values shape future growth? It is typically served cold, and is a popular drink at parties and celebrations. moroccan wine & beer - famous winery meknes & casablanca beer There are many different types of fruit juices that are available in Morocco, including orange juice, grapefruit juice, apple juice, and pineapple juice. This means I might get a small commission if you click on a link and buy a product. Our site uses cookies to improve functionality. It is always different- depending on whats left;) you can ask for a juice based on orange or milk. This is done in secret though, so its still a good idea to be discrete and avoid walking around the city when youre drunk. Morocco Beverages Consumption Trends and Forecasts Tracker, Q4 2022 Morocco is an Islamic country. Theyre nearly impossible to find in the countryside or if youre heading off the beaten path. 2) Moroccan Spritzer Each drink is unique, depending on the available ingredients; you can request an orange or dairy-based juice. Moroccan Cocktail - Easy Cocktail Ideas Also, if you wish to bring your own alcoholic drinks into the lounge area of your riad, make sure you know the score in advance. Where is consumer demand for Spirits focussed? How is the operating environment for alcoholic drinks changing? White wines only make up 3% of the countrys wine production. Follow this link to learn more about our cookie policy and how we use cookies. If youre looking for an alcohol that will really bring out the flavors in your food, consider a spirit such as cognac or whisky. As lockdowns began across the country in the late winter and early spring of 2020 to stop the spread of COVID, Nielsen reported a startling 262 percent increase in online sales of alcohol, compared to the same time in 2019.And, as we do about most things, Americans have some strong opinions when it . If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! Although alcohol is forbidden by Islam, the state religion, there are Moroccan alcoholic beverages! Drink it during hot weather and don't forget to go "ahhhhh". Panache Fruit Secs is one of the delectable sweet drinks made with remnants of fresh fruit, a.k.a dried fruits. Transport, average salavy, rent, food. So, when in Morocco, I would avoid drinking alcohol anywhere else than in a licenced bar or hotel. If you dont like very sweet drinks ask for bla skar which means without sugar. The most significant reason will be the price, which makes it affordable to different classes of consumers. Lifting customs duties led to a dramatic influx of imported beer and wine brands. What is the most popular alcoholic drink in Morocco? - 2023 These have an excellent view of the square. Access and download reports and data purchased through Euromonitor.com. The tea is brewed with hot water and then the fresh mint leaves are added. Most licensed bars dont have any windows, which prevents people outside from looking in. Alcoholic Drinks: Half-Year Update H1 2022, Legislation Versus Cross-border Sales in the Age of a Pandemic; Nordic Perspective, Analysis of key supply-side and demand trends, Detailed segmentation of international and local products, Historic volume and value sizes, company and brand market shares, Five year forecasts of market trends and market growth, Robust and transparent research methodology, conducted in-country. Its a well-known fact that the Koran forbids Muslims from drinking alcohol. Reduction of customs duties offset by rising consumption . Its now been several years since Marjane supermarkets sold alcoholic drinks. If you dont want to go without a bottle of wine when away on your travels in Morocco, the easiest option is to pack it well-padded part of your checked-in luggage. Copyright 2002-2023 Research and Markets. 3.6. artemisia-absinthium. Sales of flavored malt beverages grew from $2.8 billion to nearly $4 billion in 2022 - and are up 20.6% so fare this year. Moroccan Drinks To Try In Morocco - Food And Drink Destinations If not, select "Manage Preferences" to learn more about managing your cookie preferences. Sweetened milk tea is a warm drink that is made with black tea, milk, and sugar. Also, on the Jemaa el Fna, there are several restaurants serving tapas, for example, Marrakchi next to Cafe de France. This national drink is made of strong green tea, lots of mint and loads of sugar. Absinthe. You can find it also on Jamaa el Fnaa in Marrakesh- thats where I took those photos: A thick smoothie made of fruit leftovers. Generally, youll be served water, soft drinks or juice when having a meal. As per the free trade agreements signed by Morocco with several economic partners (including EU countries, the US, Turkey, Tunisia, Jordan and Egypt) customs duties on imported beer and wine have been reduced annually until their complete removal in 2022. How To Obtain Residency Permit In Casablanca? . Alcohol can also be purchased in supermarkets and liquor stores in the big cities, although you may need to ask around to find the right place. Shortly after 2007, the royal holding company SNI took over this chain and alcohol sales were stopped. Get ready to find Moroccos diverse options of popular drinks, from alcoholic or nonalcoholic selections. The current Moroccan Government is planning to make amendments to the new penal code, including the decriminalisation of the sale and consumption of alcoholic drinks in Morocco. Whether youre cooking a tagine or just serving some couscous, there are a few alcohols that will pair perfectly with your Moroccan meal. If you prefer hard spirits like Vodka and Whiskey, you will likely find them to be quite expensive. The message is really simple- never risk drinking and driving. Save my name, email, and website in this browser for the next time I comment. Its good to know that you will find nearly all kinds of alcohol in Morocco, from beer and wine to gin and tequila. On-trade volume sales should continue to grow during the forecast period as the rising number of tourists will boost consumption of premium spirits in on-trade establishments. Beer is a great option for pairing with Moroccan food. Save my name, email, and website in this browser for the next time I comment. Fruits secs are sweet enough! Some Moroccans add spices like cinnamon or ginger to the mix for a more intense flavor. Beer and wine are produced domestically. It's no secret that we've all spent the past year hitting the bottle a bit more than usual. You will rarely find it in the citys medina (the ancient part of the city), though, so head to the new town if you want to have a drink. What are some of the most popular nonalcoholic drinks in Morocco? While on-trade was significantly impacted by the pandemic and related lockdown in Morocco, the channels sales saw a rapid rebound in 2022 due mainly to the revival of tourism. If you know of a shop selling alcohol that we can include in our map, please leave a us a comment below. Although most Moroccans do not drink alcohol due to religious prohibitions, Morocco provides a home to groups of ex-patriots and foreigners from France, England, America, Spain, Germany and Italy who enjoy healthy alcohol consumption. Your email address will not be published. However, youll get there in the end! Moroccan Drinks for Any Time of Year - MarocMama A sugar cube soaked in bitters, a shot of whiskey, and an orange peel; creating an old-fashioned cocktail from scratch really is that easy. The tea is then poured into glasses and served with sugar cubes so that the guests can sweeten the tea to their liking. The answer is yes, drinking alcohol in Morocco is legal, so you will be able to enjoy something stronger than mint tea. The cocktail is named Zombie after the way it affects the drinkers. Dont expect any leniency if you get caught drink-driving. 2023 Euromonitor is privately owned & trademarked. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Track key industry trends, opportunities and threats. If youre travelling to the countryside or untouristy areas, chances are that you wont find any places serving alcohol. Gain competitive intelligence about market leaders. If not, select "Manage Preferences" to learn more about managing your cookie preferences. Thousands of people freely wander around the Jemaa el Fna at night and its an extremely peaceful and harmonious place. The countrys premium beer is Casablanca, named after the largest city in the country. When pomegranates come into season in Marrakesh, there will be a cart on every street corner selling the delicious flesh-covered seeds, which inspired our Moroccopolitan cocktail. Your email address will not be published. One of the most popular drinks that is enjoyed with dinner in Morocco is mint tea. The surge of tourist arrivals favoured sales of premium alcoholic drinks, especially of wine and spirits in restaurants and bars. Your email address will not be published. Alcohol is still technically allowed during Ramadan, but only a few restaurants and stores sell it. Alcohol may not always be easy to come by, but Morocco isnt a dry country though, and there are places where you can have a drink.